New Year, New Writing Targets
This is a good time of year for writers. We are usually excited about our plans for the year ahead, maybe anticipating a new book release or promotion, and we have decided that this will be the Big Year. It is time to share our genius with the world, tell people about our books, and wait for that coveted big book deal to appear from a publisher who has industry connections and can do the appropriate marketing and advertising.
It is always wise to have these goals in mind. After all, if we don’t support and believe in ourselves, no one else is going to do it for us. There are many people today who are embarking on a new career, maybe as a self-employed full-time writer. To you wonderful people I say well done and enjoy it! To those of you who are still figuring it out, might I offer some advice?
You might ask what I know that makes me so special? Well, I am a published author. I work as a writer from home, and while I am still figuring out the finer arts of earning a regular income, I feel I have come a long way in the past two years. My biggest lesson was that of marketing my books. I did nothing to prepare for the launch of my first novel back in 2011. I thought it could wait until I had the physical book there to show people. I was wrong.
The role of the Indie author is far more than simply writing a book or a collection of stories. We are entrepreneurs, small business owners, and independent sales professionals. We have to discover the best ways to sell our books, often using the cheapest methods because there is no magic pot of money to pay for it all. The process is as exciting as it is frustrating, and this is what I would like to reiterate.
If you are publishing your first novel this year, or any book for that matter, please take some time to plan out your marketing campaign. Make good use of the Internet. There is a huge network of authors willing to help each other. Yes it is a competition, but ultimately if we help each other we will reap the rewards in lots of unexpected ways. Take advice from those who have done it before and are doing it again. Read what you can, write your press release to the best of your ability, and get someone to help you tighten it up.
Above all, keep shouting about your wonderful work. If you want to sell lots of books and make your mark in your chosen genre, then you have to tell people constantly. We never listen! We have to be told things repeatedly before it begins to sink in. So do your research. Make your business plan. And get shouting!